Share the Spotlight
Shining a light on women in sports
Lindsey Zurbrugg, Wheelchair Basketball: Lindsey’s journey in para sports began after she sustained a spinal cord injury from an undiagnosed birth defect at the age of 13. Craving the sense of community that team sports provide, and missing the rush of wind blowing through her hair while competing, Lindsey entered the world of Wheelchair Basketball – where she’s gone on to make her mark earning two collegiate national championships. Lindsey is passionate about bringing para sports to a wider audience who may not realize just how competitive it can be. She believes sports have taught her invaluable life lessons such as the importance of accountability, work ethic, and timeliness. Fun fact: Lindsey was the 2023 #IAmCrackerJill contest winner and will be featured on Cracker Jill® bags this year.
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Cracker Jack® is continuing its Cracker Jill® partnership with the Women’s Sports Foundation® (WSF) through a $200,000 donation to support WSF’s mission to help girls and women play, compete, and lead – in sports and beyond – without barriers. Now in its third year, this partnership has invested a total of $600,000 to help expand access and opportunities for more than 29,000 girls and women in sports. Learn More about Cracker Jill's partnership with the Women's Sports Foundation (opens a new window)
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The OfficialThe Official Cracker Jill® TimelineCracker Jill® Timeline
The Official Cracker Jill® Timeline
From a great idea to a delicious product on a mission
2021
Cracker Jack® works with Monica Ahanonu to create the first-ever Cracker Jill® packaging.
2022
Cracker Jack begins yearly partnership with the Women’s Sports Foundation®, a non-profit dedicated to ensuring sport access and opportunity for girls and women, and donated $200k every year since.
Normani reimagines “Take Me Out to the Ball Game” to celebrate the achievements of girls in sports.
2023
NASCAR driver Natalie Decker debuts her new Cracker Jill AND Cracker Jack paint scheme at the Charlotte Motor Speedway.
2024
Cracker Jill features their I am Cracker Jill contest winner, Lindsey Z., on packaging nationwide.
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See the New Line Up!New Line Up!
See the New Line Up!
Representing girls and women on one of our most iconic snacks!
