Sometimes, all it takes to believe you can do something is to see someone who looks like you do it first.
The OfficialThe OfficialCracker Jill® TimelineCracker Jill® Timeline
The Official Cracker Jill® Timeline
From a great idea to a delicious product on a mission
Cracker Jack® works with Monica Ahanonu to create the first-ever Cracker Jill® packaging.
Cracker Jack® partners with the Women’s Sports Foundation, a non-profit dedicated to helping girls unlock the lifelong benefits of sports, to donate $200K and launch the I am Cracker Jill® Award.
Cracker Jill® hits stores and stadiums around the country!
Normani reimagines “Take Me Out to the Ball Game” to celebrate the achievements of girls in sports.
NASCAR driver Natalie Decker debuts her new Cracker Jill® AND Cracker Jack® paint scheme at the Charlotte Motor Speedway.
The I am Cracker Jill® contest awards 9 inspiring female athletes with monetary funds to pursue their sports dreams.
Cracker Jill® features their contest winner, Lindsey Z., on packaging nationwide.
Meet the New
Cracker Jill®! Cracker Jill
Who is Lindsey?
Unveiling the new Cracker Jill® TEAM Unveiling the new Cracker Jill® TEAM
See theNew Line Up!New Line Up!
See the New Line Up!New Line Up!
See the New Line Up!
Representing girls and women on one of our most iconic snacks!*