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Cracker Jill Spotlight Squad

Squad: Noelle Lambert, Jennifer Lozano, Kennedy Blades, Lindsey Zurbrugg, Ashleigh Johnson Squad: Noelle Lambert, Jennifer Lozano, Kennedy Blades, Lindsey Zurbrugg, Ashleigh Johnson

Share the Spotlight

To help fund women’s sports.

See Official Rules for details

How It Works

Step 1


on Instagram

Step 2


our Spotlight Squad posts to your Instagram Stories and tag @crackerjackofficial_
and use the hashtags #entry #CrackerJill

Step 3

You Could Win

a $10,000 donation made in your name to an eligible charity* as well as a $500 cash prize

*Donation in winner’s name will be made to a charity in Sponsor’s sole discretion who supports the next generation of women’s athletes.

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Cracker Jill Spotlight Squad Athlete of the week

Noelle Lambert, Para Track &amp; Field (<a href="" rel="noopener noreferrer" target="_blank">@noellelambert<i class="srt">&nbsp;(opens a new window)</i></a>): After graduating cum laude from the University of Massachusetts Lowell, Noelle tried her hand at the para track and field 100-meter sprint, where she quickly set a new women’s record. In addition to para sprinting, Noelle has snowboarded professionally and will soon compete in the long jump as well. Her teammates and coaches never once let her believe that her injury should stop her—she credits her community as the reason she was able to keep competing at a professional level. Noelle believes that her accident is the best thing that has ever happened to her as she can now help others by sharing her experience. She is determined to spread the message of hope, determination and perseverance through The Born to Run Foundation, which she founded to help provide specialized prosthetics to young amputees.

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Don't forget to tag @crackerjackofficial_
and use the hashtags #entry #CrackerJill

Cracker Jack® is continuing its Cracker Jill® partnership with the Women’s Sports Foundation® (WSF) through a $200,000 donation to support WSF’s mission to help girls and women play, compete, and lead – in sports and beyond – without barriers. Now in its third year, this partnership has invested a total of $600,000 to help expand access and opportunities for more than 29,000 girls and women in sports. Learn More  about Cracker Jill's partnership with the Women's Sports Foundation (opens a new window)


The Official Cracker Jill® Timeline

From a great idea to a delicious product on a mission


Cracker Jack® works with Monica Ahanonu to create the first-ever Cracker Jill® packaging.


Cracker Jack begins yearly partnership with the Women’s Sports Foundation®, a non-profit dedicated to ensuring sport access and opportunity for girls and women, and donated $200k every year since.

Normani reimagines “Take Me Out to the Ball Game” to celebrate the achievements of girls in sports.


NASCAR driver Natalie Decker debuts her new Cracker Jill AND Cracker Jack paint scheme at the Charlotte Motor Speedway.


Cracker Jill debuts the Spotlight Squad.

Cracker Jill features their I am Cracker Jill contest winner, Lindsey Z., on packaging nationwide.


See the New Line Up!

Representing girls and women on one of our most iconic snacks!