Cracker Jill^® is extending its partnership with the Women’s Sports Foundation (WSF) to help the non-profit continue to fight for gender equity on all levels of sport. Through its advocacy, community programming and research, WSF works to expand access and opportunities for girls and women throughout the nation so they can benefit from sport and its transformative power. Cracker Jack^® has created the I Am Cracker Jill^® Award, in partnership with the Women's Sports Foundation, to help women athletes across the country reach new heights by funding their sports dreams.

The I Am Cracker Jill^® Award Contest (“Contest”) is run by Frito-Lay North America, Inc. The Contest began on March 28, 2023 at 9:00:00 a.m. Eastern Time (“ET”) and ended on May 16, 2023 at 11:59:59 p.m. ET (“Contest Period”). Eight (8) Finalists will receive a $5,000.00 USD cash prize. One (1) Grand Prize Winner will receive a $5,000.00 USD cash prize and be featured on a Cracker Jill^® bag.

The application period for the I Am Cracker Jill^® Award is now closed.

The Contest is open only to legal U.S. residents residing in one of the fifty (50) United States or the District of Columbia who are female and fifteen (15) to twenty-four (24) years old at the time of entry.

Yes, multiple individuals from the same household can apply for the I Am Cracker Jill^® Award.

No, eligible users are only able to submit one application.

Yes. When you apply on CrackerJill.com, you will receive confirmation after you submit your application on the website. In addition, the user will also receive an email confirming receipt to the email address provided on the application.

Once your application has been submitted you will not be permitted to alter or update your application. If you need to update your application for any reason, we recommend withdrawing your application and submitting a new application.

To withdraw your application, click the link provided in your confirmation email. If you’re having trouble withdrawing your application, please reach out directly to our Contest Information Center at promotionsupport@genescosports.com.

Semi-Finalists, Finalists and the Grand Prize Winner are selected based on specific judging criteria. To view the judging criteria for Semi-Finalists, Finalists and Grand Prize Winner you can view the Official Rules.

The twenty (20) Semi-Finalists will be notified via email on or around May 22, 2023. From the date of notification, Semi-Finalists will then have 72 hours to respond to secure their Semi-Finalist position. Additional paperwork (as outlined in the notification email) will be required at this time.

The eight (8) Finalists and one (1) Grand Prize Winner will be determined and notified via email or phone on or around June 5, 2023. However, the names of the Finalists and Grand Prize Winner will not be announced to the public until a later date.

You can head to https://contact.pepsico.com/fritolay/product-locator to find Cracker Jill^® near you!

The special-edition Cracker Jill^® bags featuring the new Cracker Jill^®, Lindsey Zurbrugg, will be available in 2024.

Not to worry, Sailor Jack isn’t going anywhere! The Cracker Jack Brand expanded its roster in 2022 giving Sailor Jack and Bingo a new teammate, Cracker Jill^®.

Please email our Contest Information Center at promotionsupport@genescosports.com.