Start by following @CRACKERJACKOFFICIAL_ on Instagram where you’ll see our weekly Spotlight Squad posts. Share these to your Instagram Stories with the hashtags #Entry and #CrackerJill and tag @CRACKERJACKOFFICIAL_ . Each daily share is one (1) entry into the sweepstakes. To be entered, your Instagram profile must be public.

For more information on how it all works, see the Official Rules.

Keep an eye out for a DM on or about 7/19 on Instagram from Cracker Jack^®. Again, your Instagram account must be public for Cracker Jack^® to contact you.

Five lucky winners will receive $500 cash and another $10,000 to donate from a list of eligible charities.

Our Spotlight Squad Athletes are Lindsey Zurbrugg, Jennifer Lozano, Noelle Lambert, Ashleigh Johnson, and Kennedy Blades.

We created Cracker Jill^® to help increase the representation of girls and women in sports and to provide funding to fuel their sports endeavors and dreams.

Not to worry! Sailor Jack isn’t going anywhere! The Cracker Jack^® Brand expanded its roster in 2022 giving Sailor Jack and Bingo^® a new teammate, Cracker Jill^®. Cracker Jack^® is still available for sale.

Head to https://contact.pepsico.com/fritolay/product-locator to find Cracker Jill^®! This is a limited-time packaging takeover, so if you can’t locate Cracker Jill^® near you, you can still find and enjoy Cracker Jack^®!

The special-edition bags featuring the new, real-life Cracker Jill^®, Lindsey Zurbrugg, will be available in 2024 for a limited time.

While they use different packaging, characters, and spokespeople, inside the bag, both are the same delicious snack you love.

Use the hashtag #IAmCrackerJill on Instagram, TikTok & Twitter for a chance to be featured.