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Why was Cracker Jill® created?
We created Cracker Jill® to help increase the representation of girls and women in sports and to provide funding to fuel their sports endeavors and dreams.
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Is Cracker Jill® replacing Cracker Jack®? Is Sailor Jack going away?
Not to worry! Sailor Jack isn’t going anywhere! The Cracker Jack® Brand expanded its roster in 2022 giving Sailor Jack and Bingo® a new teammate, Cracker Jill®. Cracker Jack® is still available for sale.
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Where can I purchase Cracker Jill®?
Head to https://contact.pepsico.com/fritolay/product-locator to find Cracker Jill®! This is a limited-time packaging takeover, so if you can’t locate Cracker Jill® near you, you can still, find and enjoy Cracker Jack®!
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When will the new, special-edition Cracker Jill® bag be available?
The special-edition bags featuring the new, real-life Cracker Jill®, Lindsey Zurbrugg, will be available in 2024 for a limited time.
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How is Cracker Jill® different from Cracker Jack®?
While they use different packaging, characters, and spokespeople, inside the bag, both are the same delicious snack you love.
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