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FREQUENTLY
ASKED QUESTIONS

FREQUENTLY
ASKED QUESTIONSFREQUENTLY
ASKED QUESTIONS

  • WHY WAS CRACKER JILL® CREATED?

    We created Cracker Jill® to help increase the representation of girls and women in sports and to provide funding to fuel their sports endeavors and dreams.

  • IS CRACKER JILL® REPLACING CRACKER JACK®? IS SAILOR JACK GOING AWAY?

    Not to worry! Sailor Jack isn’t going anywhere! The Cracker Jack® Brand expanded its roster in 2022 giving Sailor Jack and Bingo® a new teammate, Cracker Jill®. Cracker Jack® is still available for sale.

  • WHERE CAN I PURCHASE CRACKER JILL®?

    Head to https://contact.pepsico.com/fritolay/product-locator to find Cracker Jill®! This is a limited-time packaging takeover, so if you can’t locate Cracker Jill® near you, you can still find and enjoy Cracker Jack®!

  • WHEN WILL THE NEW, SPECIAL-EDITION CRACKER JILL® BAG BE AVAILABLE?

    The special-edition bags featuring the new, real-life Cracker Jill®, Lindsey Zurbrugg, will be available in 2024 for a limited time.

  • HOW IS CRACKER JILL® DIFFERENT FROM CRACKER JACK®?

    While they use different packaging, characters, and spokespeople, inside the bag, both are the same delicious snack you love.

  • HOW CAN I BE FEATURED ON YOUR PAGE?

    Use the hashtag #IAmCrackerJill on Instagram, TikTok & Twitter for a chance to be featured.

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